https://www.trymergeguard.com/blog Each post answers one question a Shopify merchant asked in public, with the thread cited, the cost to the store and what to do about duplicate customers. en Sat, 31 Oct 2026 00:00:00 GMT https://www.trymergeguard.com/blog/merge-customers-in-shopify-pos https://www.trymergeguard.com/blog/merge-customers-in-shopify-pos Mon, 26 Oct 2026 00:00:00 GMT Shopify’s reply says merging customer profiles is not in POS. See what that costs a busy shop, what to do instead and where MergeGuard helps. https://www.trymergeguard.com/blog/apple-pay-order-on-wrong-profile https://www.trymergeguard.com/blog/apple-pay-order-on-wrong-profile Sun, 25 Oct 2026 00:00:00 GMT A logged-in customer paid with Apple Pay and the order landed on a new profile. See why wallet emails split customers, what it costs, and how to decide. https://www.trymergeguard.com/blog/welcome-discount-new-emails https://www.trymergeguard.com/blog/welcome-discount-new-emails Sun, 25 Oct 2026 00:00:00 GMT A merchant’s new-customer code kept being claimed through extra accounts. See what it costs, how Shopify decides who is one customer, and what to do. https://www.trymergeguard.com/blog/merge-more-than-two-customers https://www.trymergeguard.com/blog/merge-more-than-two-customers Sun, 25 Oct 2026 00:00:00 GMT Shopify’s admin merges two customers at a time, so four profiles take three merges. Plan the group, choose the details once and see what MergeGuard does. https://www.trymergeguard.com/blog/vip-list-misses-best-customers https://www.trymergeguard.com/blog/vip-list-misses-best-customers Sun, 25 Oct 2026 00:00:00 GMT A $5,000 VIP tier cannot see a customer whose spend sits on two profiles. See the arithmetic, why some profiles stay split, and how to count people instead. https://www.trymergeguard.com/blog/new-and-returning-customers-dont-add-up https://www.trymergeguard.com/blog/new-and-returning-customers-dont-add-up Sun, 25 Oct 2026 00:00:00 GMT A store saw 225 customers, 191 new and 45 returning. Learn why those numbers differ, how duplicate profiles distort repeat rate too, and how to check your own. https://www.trymergeguard.com/blog/one-customer-four-profiles https://www.trymergeguard.com/blog/one-customer-four-profiles Sun, 25 Oct 2026 00:00:00 GMT One shopper placed 3 orders and Shopify created 4 profiles. See what split profiles cost, how to tell one person from housemates, and how to merge safely.