What MergeGuard for Shopify does
Start from what you want to do. Each goal lists the features that help, and every feature follows the same four steps: Find, Decide, Use, Check.
Last updated
The goals
AudiencesLists that count people, not profiles.Win back and keep customers
Find the customers who really stopped ordering, and the subscribers showing signs they may cancel.
Who is worth winning back?
842 really stopped ordering, out of 905 who look inactive by profile. 63 are still buying under another profile. Demo store (Northsail Supply)
- Win-back listsFind the customers who really stopped ordering.From Scale
- Subscribers who may cancelSee the signs a subscriber may cancel.From Scale
Recognize VIPs, plan your next offer
See your best customers as people, and find the customers for your next offer by how they buy.
Who deserves recognition, and who is my next offer for?
27 VIPs when spend adds up across profiles, where Shopify shows 18. Demo store (Northsail Supply)
- VIP listsSee your best customers as people.From Growth
- Next-offer listsLists by how customers buy.
Send to cleaner lists
Find subscribers who would get your email twice, fix mistyped addresses, then sync a list to Klaviyo or export it.
Why does one person get my email twice?
926 people behind 1,012 subscribed contacts, so 86 would get your newsletter twice. Demo store (Northsail Supply)
- Newsletter cleanupFind subscribers who would get your email twice.From Starter
- Contact fixesFix mistyped emails and flag throwaway ones.
- Klaviyo and CSV exportSync a list, or export it.
Clean up customer records
Find duplicate customers, see why they match, and merge them with Shopify’s verification in History.
Which profiles are the same person, and can I trust the merge?
18 strong matches in the first scan, and 11 more groups that need your judgment. Demo store (Northsail Supply) Nothing merges until you confirm, or until you switch on automatic merging for strong matches or groups that need your judgment.
- Find and review duplicatesSee why profiles match before anything merges.
- Merge rulesChoose which profile is recommended.From Growth
- Automatic mergingMerge strong matches without a confirmation for each.From Growth
- Protected profilesWhy Shopify blocks a merge, profile by profile.
- History and verificationEvery change recorded, with Shopify’s verification.
The same four steps on every goal
Find
MergeGuard scans your customers and shows groups, counts and lists: strong matches, groups that need your judgment, profiles Shopify won’t let you merge, and the people on each audience.
Decide
You read the evidence and choose: merge a group with one confirmation, mark it not a duplicate, set a merge rule, or switch on automatic merging for strong matches or groups that need your judgment.
Use
The result goes to your tools. Sync a list to Klaviyo when you choose, or export it as a CSV.
Check
Shopify verifies each merge and History records it, with a snapshot of each merged customer.
For the steps behind a merge, from the evidence to the History record, read how MergeGuard works.
See every duplicate group and its evidence
Install MergeGuard for Shopify and see every duplicate group with its evidence. Nothing merges until you confirm, or until you switch on automatic merging for strong matches or groups that need your judgment. The Free plan includes 25 merges and 5 contact fixes, once.