Build customer lists that count people, not profiles
Audiences in MergeGuard for Shopify count each person once, even when their orders sit on several profiles. Ready lists cover newsletters, win-back, VIPs and subscribers who may cancel. The preview shows each rule change before you save. You can sync a list to Klaviyo or export a CSV. MergeGuard never messages your customers, and Audiences never unsubscribe or delete anyone.
Last updated
Demo store (Northsail Supply)
Amelia Hughes is one person
- AProfile Aamelia.hughes@gmail.com4 orders
- BProfile Bameliahughes@gmail.com3 orders
- CProfile Camelia.hughes+sale@gmail.com2 orders
Counted once in every audience
NewsletterFrom Starter
1,012 subscribed contacts are 926 people, so 86 would get the newsletter twice.
VIPFrom Growth
18 VIPs on single profiles are 27 VIPs as people.
Win-backFrom Scale
905 look like they stopped ordering. 842 really did, and 63 still buy under another profile.
SubscriptionFrom Scale
38 of 412 subscribers have a second account, and 21 of them show signs they may cancel.
One shopper, three profiles, three different answers
When one person has two or three profiles, every list you build from Shopify counts them two or three times. A regular who now orders under a new email looks like someone who stopped ordering. A VIP’s spend is split below your threshold. A subscriber gets the same newsletter twice. Audiences count each person once, then build the lists on top of that count.
Demo store (Northsail Supply)
- Look like they stopped ordering → really did
- 905 → 842
- VIPs on single profiles → VIPs as people
- 18 → 27
- Subscribed contacts → people
- 1,012 → 926
- Subscribers with a second account, 21 of them showing signs they may cancel
- 38 of 412
How it works
MergeGuard counts people
Profiles that belong to one person count once in every audience, including customers split across protected profiles.
Pick a ready list
Choose from newsletter cleanup, win-back (customers who haven’t ordered in a while), VIP and Subscription (subscribers who may cancel). Each audience comes with its own lists.
Adjust the rules
Change a rule, such as your VIP spend threshold or when a customer counts as stopped, and the live preview shows how the list changes before you save. Each rule shows how many lists use it.
Use the list
Sync it to Klaviyo, with Keep in sync on Scale, or export a CSV for any other tool.
The four audiences
- Newsletter cleanup finds subscribed contacts that belong to the same person.
- Win-back separates customers who really stopped ordering from those still buying under another profile.
- VIP adds up spend across profiles, so split customers reach your threshold.
- Subscribers who may cancel reads each subscriber’s orders across all their profiles and lists the signs they may cancel. It is included on Scale.
To plan an offer, lists for your next offer finds customers by how they buy, from Close to VIP to Buys in bulk. To send any list to your email platform, see MergeGuard and Klaviyo.
What you control
- Audience rules
- For VIPs: the spend threshold, the period spend is counted over, and whether refunds are subtracted. For win-back: when a customer counts as stopped (their usual gap by default, or 90, 180 or 365 days) and how many days to wait after that. How many orders make a customer a regular, for the discount list. For subscriptions: how far back to look, and the grace period.
- Klaviyo sync
- On a monthly plan, Growth includes 15 manual syncs a month and Scale 30. A yearly plan gets the year’s syncs at the start of the year: 180 on Growth and unlimited on Scale. Scale on a monthly plan keeps up to 20 lists in sync, and Scale on a yearly plan or Enterprise keeps unlimited lists in sync. Connecting Klaviyo never starts a sync on its own.
- CSV export
- On a monthly plan, Starter includes 10 list exports a month, Growth 30 and Scale 50. A yearly plan gets the year’s exports at the start of the year: 120 on Starter, 360 on Growth and unlimited on Scale. Enterprise exports are unlimited. Duplicates and History exports don’t count.
What it never does
- MergeGuard never messages your customers.
- Audiences never unsubscribe or delete anyone, and syncing never changes consent.
- Connecting Klaviyo never auto-syncs.
What can be undone
Audiences never unsubscribe or delete anyone, and syncing never changes consent. You can change the rules the settings offer, and the preview shows how the list changes before you save.
- Merges
- Permanent.Shopify merges can’t be undone. MergeGuard keeps a snapshot.
- Contact fixes
- Can be undone once.The undo is its own record and uses 1 fix.
Works with
Questions merchants ask
Which audiences come with each plan?
Starter includes Newsletter. Growth adds VIP. Scale includes Newsletter, VIP, Win-back and Subscription, and Enterprise includes everything in Scale, or more. On a plan without an audience, you still see its counts.
Do I need Klaviyo to use Audiences?
No. You can export any list as a CSV. Klaviyo sync is included on Growth, Scale and Enterprise, and Scale and Enterprise can keep lists in sync.
Will syncing a list change who is subscribed?
No. Audiences never unsubscribe or delete anyone, and syncing never changes consent.
What does the Subscription audience show?
The signs that a subscriber may cancel, such as buying their subscription product separately or skipping and delaying deliveries, read across all of a subscriber’s profiles. Other lists cover details that are out of date, subscribers who stopped and still buy, and customers ready to buy more. It’s included on Scale.
Learn more
- How email platforms bill for contacts, and what duplicates addEmail platforms price by stored contacts, emailable profiles or emails sent. See how each counts opted-out contacts and what duplicate Shopify customers add.
- How duplicate customers distort your repeat purchase rateHow duplicate Shopify profiles distort repeat purchase rate and value per customer, with the formulas, a worked example and steps to measure it on your store.
- Welcome discount reuse: what to check before you call it abuseBefore you treat a reused welcome code as abuse, check which signals matter. Relatives, gift buyers and forgotten accounts can look the same as a repeat claim.
Count your customers as people
Install MergeGuard for Shopify free and see every audience count on any plan. Newsletter lists start on Starter, VIP on Growth, Win-back on Scale and Subscription on Scale.