Glossary
Active profile
In Klaviyo, a profile that can be emailed through Klaviyo, whatever its consent status. Suppressed profiles and profiles with only a phone number are not counted toward the email plan.
By MergeGuard team
Last updated
Klaviyo’s Help Center says: “Any profile, regardless of consent status, that can be emailed through Klaviyo is considered an active profile.” It also says “A phone number alone does not make a profile count toward your Profiles and Email plan”, and that suppressed profiles are not included in the active email profile count once suppression is processed (How Klaviyo billing works).
Two profiles for one person can both count. How email platforms bill for contacts shows how to estimate what duplicates add to your own count.
Related
- How email platforms bill for contacts, and what duplicates addEmail platforms price by stored contacts, emailable profiles or emails sent. See how each counts opted-out contacts and what duplicate Shopify customers add.
- List hygieneList hygiene means keeping your email list accurate: fixing typos, spotting people listed twice and leaving out addresses that never engage.
- Identity resolutionIdentity resolution decides which customer records belong to the same person, using email, phone and address. See how it works in Shopify and email platforms.
- Klaviyo integrationConnect Klaviyo to MergeGuard for Shopify. Sync lists that count each person once, and merge the Klaviyo profiles of customers you merge in Shopify.