Glossary
Email marketing consent
A customer’s recorded agreement to receive marketing emails or SMS from your store, stored on their customer profile as subscribed or not subscribed.
By MergeGuard team
Last updated
The rules for collecting and recording consent depend on where your customers live, so check the rules for each country you sell to.
A merge changes consent in one direction. Shopify’s Help Center says: “If the customer is subscribed to email and SMS text marketing in one profile, but not in the other, then the merged profile is subscribed.” If any of the merged profiles is subscribed to email or SMS marketing, the merged customer stays subscribed. So check the evidence before each merge, because a wrong merge could subscribe someone who never agreed. In MergeGuard, nothing merges until you confirm, or until you switch on automatic merging for strong matches or groups that need your judgment.
MergeGuard for Shopify’s audiences never unsubscribe or delete anyone, and syncing a list to Klaviyo never changes consent. A contact fix doesn’t change the customer’s subscription either. See safety.
Related
- Is MergeGuard safe for your Shopify store?Is MergeGuard for Shopify safe? See what happens in a merge, what can be undone, how marketing consent carries over, and what MergeGuard never does.
- Customer mergeA customer merge combines Shopify profiles into one customer. See what Shopify combines, why it is permanent, and how marketing status carries over.
- Why some customers get your newsletter twiceWhy some customers get every newsletter twice, how to find people subscribed on two addresses, and how to stop double sends without changing anyone’s consent.