Topic
Subscriptions on Shopify
How Shopify subscriptions bill and fail, and how to spot subscribers who buy outside their plan or hold a second account.
By MergeGuard team
Last updated
A subscription ties a customer profile to a recurring order, so a second profile for the same person is harder to clean up. Shopify refuses to merge a profile that has, or has ever had, a subscription contract. The full list of cases is on why Shopify blocks some merges.
In MergeGuard’s demo store: 412 subscribers → 38 with a second account → 21 showing signs Demo store (Northsail Supply).
Start with the guide
GuideHow Shopify subscriptions work: selling plans, contracts and billing attemptsHow Shopify subscriptions fit together: selling plans, contracts and billing attempts, what customers can do, and where a second account causes trouble.Updated 3 min readMore in this topic
- ExplainerFailed payments on Shopify subscriptions: retries and what happens nextWhat happens when a Shopify subscription payment fails: the retry settings you can change, the final action when every retry fails, and a second account check.Updated 4 min read
- PlaybookSubscribers who buy outside their subscriptionA subscriber who also buys the same product one-time, maybe on a second profile, may be leaving. Learn the signs and how to check their whole order history.Updated 3 min read
- ExplainerDuplicate profiles and subscriptions: why a subscriber’s second account mattersShopify won’t merge a profile that has, or has ever had, a subscription contract. See what that means for a subscriber’s second account and how to count them.Updated 3 min read