Topic
Email marketing economics for Shopify stores
Your email list is a count of addresses, and your customers are people. Every person with two subscribed addresses is emailed twice and measured twice, and depending on your plan the extra profile or send can raise your bill. These guides cover platform billing, double sends, sender requirements and consent when you merge.
By MergeGuard team
Demo store (Northsail Supply)
subscribed contacts1,012
people926
Start with the guide
GuideHow email platforms bill for contacts, and what duplicates addEmail platforms price by stored contacts, emailable profiles or emails sent. See how each counts opted-out contacts and what duplicate Shopify customers add.6 min readMore in this topic
- ExplainerWhy Shopify stores end up with duplicate Klaviyo profiles, and what they costWhy a Shopify store ends up with duplicate Klaviyo profiles, how Klaviyo counts them as active profiles for billing, and what to check before you merge them.7 min read
- ExplainerHow to reduce Klaviyo active profiles after cleaning up Shopify duplicatesHow to reduce Klaviyo active profiles: what Klaviyo counts, how suppressing, deleting and merging differ, and when a lower count changes your bill.8 min read
- PlaybookWhy some customers get your newsletter twiceWhy some customers get every newsletter twice, how to find people subscribed on two addresses, and how to stop double sends without changing anyone’s consent.3 min read
- PlaybookGoogle and Yahoo sender requirements: a checklist for Shopify merchantsGoogle and Yahoo email sender rules for Shopify merchants: authentication, one-click unsubscribe, spam-rate limits and where duplicate addresses fit.4 min read
- ExplainerWhat happens to email and SMS consent when you merge customersHow Shopify and Klaviyo merges treat email and SMS subscriptions: one subscribed profile keeps the merged customer subscribed, and no merge adds new consent.5 min read
- ExplainerWhy Shopify and Klaviyo subscriber counts don’t matchShopify and Klaviyo keep consent separately and count different things. See what each counts, how to check one person and what to do about a missed unsubscribe.6 min read