Shopify articles for store owners
Pick a goal and read one short article.
Big sale days
See AudiencesWin customers back
See win-back listsKeep subscribers from cancelling
See subscribers who may cancel- Subscribers who buy outside their subscriptionA sign worth checking before someone cancels.
- Failed payments on Shopify subscriptions: retries and what happens nextWhat happens when a subscription payment fails.
- How Shopify subscriptions work: selling plans, contracts and billing attemptsHow subscriptions bill on Shopify.
Sell more to your best customers
See VIP listsKeep new-customer offers for new customers
See next offer lists- Welcome discount reuse: what to check before you call it abuseThe signs worth reviewing, without blaming shoppers.
- How Shopify identifies a customer for a discountHow Shopify decides who counts as the same customer.
- My new and returning customer numbers don’t add upWhy your new and returning counts disagree.
Send cleaner email
See newsletter cleanupAI shopping
See how MergeGuard worksMerge duplicate customers
See how merging worksPut these articles to work with MergeGuard
Build win-back, VIP, subscription and newsletter lists that count each customer once. Nothing merges until you confirm, or until you switch on automatic merging for strong matches or groups that need your judgment.